Cookie Policy
What are cookies?
Cookies are small text files that websites store on your device (computer, tablet, smartphone) when you visit them. They serve to make the website work or work more efficiently and to provide information to the operators of the website.
Cookies can be “session cookies”, which are deleted when you close your browser, or “persistent cookies”, which remain on your device for a longer period.
Which cookies do we use?
1. Necessary cookies
RequiredThese cookies are strictly necessary for the basic functions of the website and cannot be deactivated. They are usually only set in response to your actions, such as setting your privacy preferences.
| Cookie name | Purpose | Lifetime |
|---|---|---|
ts-consent | Stores your cookie consent preferences (JSON format with version, timestamp, categories and DNT status) | 1 year |
__cf_bm | Cloudflare bot management (security) | 30 minutes |
cf_clearance | Cloudflare security challenge (if required) | 1 year |
session_id | Management of the booking session | End of session |
Legal basis: Art. 6(1)(f) GDPR, § 25 para. 2 no. 2 TDDDG (technical necessity)
2. Analytics cookies (Google Analytics 4)
OptionalWith your consent, we use Google Analytics 4 to understand how visitors interact with our website. This information helps us to improve usability.
Consent gating: Google Tag Manager and Google Analytics are only loaded after you have consented to the “Analytics” category. Without your consent, no tracking cookies are set.
| Cookie name | Purpose | Lifetime |
|---|---|---|
_ga | Distinguishing website visitors | 14 months |
_ga_* | Storing the session state (GA4) | 14 months |
_gid | Distinguishing website visitors | 24 hours |
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Data transfer: Data may be transferred to the USA. Google is certified under the EU-US Data Privacy Framework.
Data protection: IP addresses are anonymised. Storage period: 14 months (configured by us)
Legal basis: Art. 6(1)(a) GDPR (consent)
3. Microsoft Clarity (session recordings)
OptionalWith your consent, we use Microsoft Clarity to analyse user behaviour by means of session recordings and heatmaps. This information helps us to improve usability.
Consent gating: Clarity is only loaded after you have consented to the “Analytics” category. We signal your consent via the Consent API v2 (consentv2). If you withdraw consent, the cookies are deleted (best effort) and the page is reloaded.
| Cookie name | Purpose | Lifetime |
|---|---|---|
_clck | Clarity user ID for identifying returning visitors | 1 year |
_clsk | Clarity session data for linking page views | 1 day |
CLID | Identifies the first time Clarity saw this browser on a website using Clarity | Not stated by Microsoft |
ANONCHK | Indicates whether MUID is transferred to ANID (an advertising cookie); Clarity does not use ANID, so the value is always 0 | Not stated by Microsoft |
MR | Indicates whether to refresh MUID | Not stated by Microsoft |
MUID | Identifies browsers visiting Microsoft websites; according to Microsoft used for advertising, site analytics and other operational purposes | Not stated by Microsoft |
SM | Synchronises the MUID across Microsoft domains | Not stated by Microsoft |
_clck and _clsk are set on our domain; CLID, ANONCHK, MR, MUID and SM are third-party cookies from Microsoft.
Provider: Microsoft Ireland Operations Limited, Dublin, Ireland
Data transfer: Data may be transferred to the USA. Microsoft uses standard contractual clauses (SCCs) and is certified under the EU-US Data Privacy Framework.
Storage period: Recorded sessions are available in the Clarity dashboard for up to 30 days; recordings marked as favourites, a random sample of recordings and heatmaps for up to 9 months.
Legal basis: Art. 6(1)(a) GDPR (consent)
4. Marketing / Google Ads conversion measurement
Consent requiredWith your consent, we process advertising identifiers such as gclid, gbraid or wbraid to measure whether a booking can be attributed to a Google ad. No additional cookies are set; the identifiers are stored server-side together with the booking.
Consent is voluntary. You can also book without giving this consent. You can withdraw your consent at any time with effect for the future in the cookie settings.
Storage period: Depends on the retention periods for the booking (section 7 of our privacy policy) or until withdrawal.
How can you manage cookies?
Via our website
You can adjust your cookie settings at any time via our cookie banner. The banner appears automatically on your first visit to the website. To change your settings later:
- Click “Cookies” in the footer of our website
- The settings dialog appears and you can adjust your preferences
- Alternatively: delete the cookie
ts-consentin your browser and reload the page
Via your browser
You can also manage cookies directly in your browser. Most browsers allow you to:
- View and delete existing cookies
- Block third-party cookies
- Block cookies from certain websites
- Block all cookies
- Delete all cookies when closing the browser
Instructions for common browsers:
⚠️ Note: If you block all cookies, some functions of our website may no longer work correctly. Necessary cookies are required for the basic functionality.
Deactivating Google Analytics
You have several options for preventing collection by Google Analytics:
1. Via our website
Click “Cookies” in the footer. In the dialog, click “Reject all”, or switch off “Analytics cookies” and click “Save selection”.
2. Use a browser add-on
Google offers a browser add-on that prevents collection by Google Analytics on all websites:
→ Download the Google Analytics opt-out browser add-on3. Do Not Track (DNT)
Some modern browsers support a “Do Not Track” signal. We record this status in your consent preference (field dnt in the ts-consent cookie). The DNT status is taken into account when consent is given, but tracking services are only fully prevented by actively rejecting the Analytics category.
Changes to this cookie policy
We may update this cookie policy from time to time to reflect changes in our use of cookies or in legal requirements.
You can view the current version of this policy on this page at any time. The date of the last update can be found at the top of this page.
Questions about cookies?
If you have any questions about our use of cookies, please contact us:
Email: datenschutz@trailer-swarm.de
Telephone: +49 89 244 182 67
Further information on data protection can be found in our privacy policy